There were many ideas about logo design between my partner and me. Lettermark, pictorial, wordmark, mascot, abstract, the list goes on and on. To broaden our vision and invite other creative ideas, we decided to try out crowdsourcing platform. We put out the design contest to 99Designs and Crowdworks Japan. From more than 50 different design ideas, we finally decided on giving our logo a human touch. The male face logo with a slurp Lick tongue depicts a happy customer after a satisfying quick and simple bites. Our creativity doesn’t stop here; when the right time comes, we will find this male character a second half. A female face logo will emerge side-by-side and evolve into a brand new logo. Perhaps children characters will join in after and complete a family friendly logo to complete the evolution. I don’t know whether this concept exists in the world yet. I will take the liberty to call this a “metamorphosing logo”

Logo design credit to a gentleman from Crowdworks Japan. ( 京都府 ) DESIGNOFFICEFIT